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For a homeowner looking to install a home alarm system, there are no shortage of security companies and alarm system monitoring services. The market is flooded with all varieties of service providers with diverse product and service offerings, at various price points. In this blog post, we are focusing on one home security company that markets its services as different from the rest. We want you to know—is it different? What is different? Why are their prices so high? Are you getting value for your money? 

Avante Security is a company founded in 1996, primarily serving the central Toronto area. Their core business is providing security solutions to higher-value homes. As a publicly-traded company on the TSX, brand marketing and promotion is an inevitable and high cost. What is different about the company is that in addition to home security systems, Avante also provides other services like personal protection (bodyguards) and video analytics. Note that while the video analytics is done in-house, the alarm monitoring is done by a 3rd party.

What Makes their Home Security So Expensive? 

Avante’s home security packages include the security solution, installation, and in some cases, the alarm response. This means that the company has full-time cars on the road, where if one of their alarms is triggered, a car is then sent to the home to verify the alarm situation. Needless to say, keeping cars on the road full time is not cheap. The high costs of fuel and labour end up being forwarded to the customer. As a customer, you are paying for all these additional costs, even if you aren’t using the full spectrum of their services.

Is their Technology Unique?

The alarm system technology Avante uses is non-proprietary. This means their technology is similar to that installed by other alarm companies. Yet, you will be paying a premium for the technology and the installer – the company sends installers to the home to set up the system. They also send a salesperson to your home on the initial sales consultation. The entire upfront cost of all this staffing can be significant.

Are You in Their target Market?

Because of the expensive nature of service, Avante Security focuses primarily on providing security to homes located in high end areas of Toronto. These areas include Forest Hill, York Mills, Rosedale, Summerhill, and Lawrence Park. While they will secure homes outside these areas, they won’t offer their alarm response beyond a certain geographical boundary. To do this would require more cars on the road. If you sign up with them but live outside their service area for alarm response services, you’ll be paying a higher fee but without the added value.

What Are You Paying for?

The monthly fee for Avante is high. This is when you compare with alarm services offered by many other companies. The technology is the same. They both detect an intruder inside the home when the alarm system is armed. Are homes secured by Avante less likely to have a break-in than those secured by other alarm companies? The answer is no. So then, why pay more for an Avante alarm system? Their focus is direct dispatched guards and a ‘customized’ experience.

A faster alarm response is great, but at what cost? Do you have an endless budget for your alarm system? Or do you want a great system that fits your needs and your budget? When choosing a monitored alarm system, do your research. Figure out which alarm company best suits your needs. It’s important to understand the contractual terms with the alarm company and the long-term costs. Avante Security requires a multi-year contract. It’s important to understand that this is a long-term investment. People typically stay with an alarm company for over 8 years. High prices add up fast, and over time, it may be thousands of dollars more out of your pocket.

With thinkpro home security, you are not bound by long-term contracts. There are no hidden fees and no surprises. Enjoy security and peace of mind with smart home security technology and services that protect all that is important to you, at a price you can afford.

Talk to a pro at 1-855-76-THINK or 1-855-76-84465. You can also contact us online.

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